Clearing the tech fog for smarter business decisions
CLARITY THROUGH COMPLEXITY
How do decisions get made in your organization? How does information flow between teams? How do priorities get set when resources are limited? These aren't glamorous problems, but they determine whether you operate successfully or just add expensive complexity.
We solve the organizational constraints that technology can't fix. Then technology becomes genuinely useful instead of another frustration.
Clear Assessment. Practical Solutions.
Our work is about building a better future for your organization. We specialize in transforming challenges into clear, actionable roadmaps.
We Find the Real Constraint
This takes 2-3 weeks. While others audit your technology stack, we audit how work gets done. How decisions flow. Where information stalls. Why capable people move slowly.
Most constraints aren't where you think they are.
Foundation Assessment
We Build a Customized Plan
This isn't about new software or reorganization charts. It's about changing how work flows through your organization. Clear protocols for decisions. Better information systems. Practical changes your team can implement immediately.
Technology comes later, once the organizational systems work.
Implementation Roadmap
We Guide the Transformation
Changing how organizations work is harder than installing software. Old patterns reassert themselves. New challenges emerge. Having guides who understand both organizational constraints and technology possibilities makes the difference.
Think of it as fractional strategic guidance that puts fundamentals before tech.
Navigation Partnership
We built FogBell because too many organizations try to solve organizational constraints with technological solutions. It doesn't work. You can't automate your way out of poor decision-making processes or buy software to fix communication problems.
Our methodology separates organizational constraints from technological symptoms. We've seen the same patterns across industries—talented teams making slow decisions, capable leaders drowning in process, smart organizations stuck in their own complexity.
Our founder, Zach Johnson, brings systematic problem-solving experience from US Army Special Operations, analytical rigor from policy research, operational reality from executive roles at technology companies on three continents, and innovation advisory for governments and universities. This combination shaped our methodology: diagnose the organizational constraint first, then apply technology strategically.
We're the alternative to firms that solve every problem with software. Fix how your organization operates, and technology becomes a powerful tool instead of expensive overhead.
Capable leaders are buying solutions for the wrong problems.
Our Mission
What Makes Us Different
We're the anti-consulting consultancy.
Human-First Approach
We solve organizational constraints before recommending technology. Technical-looking problems are organizational problems.
Reality Over Hype
While others sell AI transformation, we focus on the fundamentals that determine whether technology helps your organization.
Pattern Recognition
We've seen the same organizational constraints across industries. Symptoms look different, but underlying patterns are familiar.
Implementation Focus
We build practical changes your team can execute without consultants, new systems, or massive budgets.
Proven Background
Our methodology combines high-stakes problem-solving experience with operational reality. We understand both what technology can do and what organizations need.
Past Clients
UCSD
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Queenland Government
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UK Ministry of Defense
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Amazon
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Viacom
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Mercedes Benz
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UCSD • Queenland Government • UK Ministry of Defense • Google • Amazon • Viacom • Mercedes Benz •
Stop buying solutions for symptoms. Most organizational friction isn't caused by bad technology—it's caused by organizational constraints that technology can't fix.
Let's start with a conversation about what's holding your organization back.