We're AI experts. That's exactly why we don't sell AI solutions.
Deep expertise in AI and emerging technology taught us one thing: your problems aren't technological. Fix how decisions get made, how information flows, how teams coordinate—then technology becomes useful instead of expensive overhead.
The AI experts who don't sell AI
Here's what 25 years of implementing AI and technology systems at a global scale teaches you: the organizations that succeed aren't the ones with the best technology. They're the ones with clear organizational fundamentals.
We've seen this pattern across professional services firms, creative agencies, universities, governments, and technology companies on three continents. Smart organizations get stuck in their own complexity.
Everyone sells you AI as the solution. We know better.
The problem isn't that you lack technology—it's that your organization isn't ready for it. Three approvals become seventeen. Meetings multiply to discuss what was decided in other meetings. Teams spend more time updating systems than doing the work those systems were meant to support.
AI won't fix this. It will amplify it at machine speed.
Before adding another system, answer these questions:
How do decisions actually get made in your organization?
Not the org chart—the real flow. Where do decisions stall? What approvals are phantom checkpoints that exist because "that's how we've always done it"?
How does critical information reach the people who need it?
Does your team spend hours in meetings reconstructing context that should flow naturally? Do people make decisions without key information because it's trapped in someone else's inbox?
Where are your real constraints?
Growth stalled despite market demand? Key people leaving? Projects that should take weeks stretching to months? These aren't technology problems—they're organizational constraints disguised as technical symptoms.
If you can't answer these questions clearly, adding AI will create expensive overhead, not clarity.
Our methodology: Constraint Mapping
Constraint Discovery
We map how work actually gets done in your organization. Not how it's supposed to work according to the process documentation—how it really works. We track decisions from initiation to execution, identify where information stalls, and find the single biggest bottleneck limiting your performance.
Intervention Design
We design minimal changes that address the core constraint. Decision authority gets redistributed. Phantom approvals disappear. Meeting protocols shift from ritual to utility. Information flows to the people who need it without drowning everyone else.
Ongoing Partnership
We guide the transformation and prevent regression to old patterns. Monthly strategic sessions, on-demand decision support, and constraint monitoring as new bottlenecks emerge. We stay until the changes stick.
No frameworks imposed from outside. No generic "best practices." Just systematic diagnosis of what's broken in your specific organization, then practical interventions your team can execute.
About The Founder
Zach Johnson founded FogBell after 25 years of solving organizational problems that looked technical but weren't.
US Army special operations forced Zach to take a systematic approach to high-stakes problem diagnosis. Policy analysis and research in cybernetics taught him to recognize patterns across complex systems. Executive roles at global technology companies—from startups to multinationals across three continents—showed him how organizational constraints limit even the best technology investments.
Zach's deep expertise in AI and emerging technology isn't used to recommend solutions. It's used to understand why technology won't solve your real problems. That perspective—knowing what technology can and can't do because he's implemented it at scale—is what makes FogBell different.
Past Clients
UCSD
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Queenland Government
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UK Ministry of Defense
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Amazon
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Paramount
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Mercedes Benz
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UCSD • Queenland Government • UK Ministry of Defense • Google • Amazon • Paramount • Mercedes Benz •
Ready to identify what's actually holding you back?
Start with a conversation. No sales pitch, no predetermined solutions. Just pattern recognition from someone who's seen these dynamics across continents and industries.